MNGI Digestive Health (MNGI) and the LevelMpls agency (Level) are celebrating a very exciting achievement together! After several years of partnership, a health-equity advertising campaign developed by the two organizations has clinched the coveted gold award at the 2024 Cancer Awareness Advertising Awards (CAA Awards). This prestigious honor recognizes the powerful and emotionally resonant "Meaning Behind the Screening" campaign, which was created specifically to inform an at-risk population about the importance of colorectal cancer screening.
The CAA Awards is an annual competition that recognizes excellence in cancer awareness marketing and advertising. Entries are judged by a diverse panel of experts, with gold, silver, and bronze certificates awarded to those exemplifying outstanding work in promoting cancer-related messages, products and services.
The "Meaning Behind the Screening" campaign emphasizes the importance of regular screenings in preventing and detecting cancer early. This award recognition further highlights Level's commitment to producing impactful healthcare communication and MNGI's dedication to patient education and raising awareness for all communities.
For a complete list of winners and to view the award-winning campaigns, visit the official CAA Awards website.
To learn more about how colorectal cancer impacts our black communities, visit the MNGI Digestive Health website.
